Is Kajabi actually worth it for your course business?
We tested Kajabi's course builder, email marketing, and payments against what creators actually need — no fluff, no sponsored spin. Here's the honest breakdown, plus how to try it for free.
course creators
Who Kajabi actually works well for
It's not the right tool for everyone. Here's where it earns its price tag.
Course creators
You want course hosting, email marketing, and payments in one place instead of stitching together five tools.
Coaches & consultants
You sell programs or memberships and need booking, community, and checkout without a developer.
Growing solo businesses
You're past a free plan's limits and ready to consolidate your tech stack into one subscription.
Membership site owners
You run a paid community or drip-fed content library and need recurring billing handled automatically.
Authors & digital creators
You sell ebooks, templates, or downloads and want a storefront that doesn't require separate hosting.
Agencies & launch teams
You manage product launches for clients and need one platform you can set up quickly for each new project.
What's actually included
The core building blocks, without the marketing language.
Plans, in plain terms
Pricing tiers below are illustrative — always confirm current pricing on Kajabi's site before purchasing.
- 1 website
- Up to 5 products
- Email marketing included
- Unlimited landing pages
- Marketing automations
- Built-in affiliate program
- Removed transaction fees
- Multiple websites
- More admin users
- Higher product limits
Where it wins, and where it doesn't
- Everything lives in one dashboard — fewer tools to manage
- Solid automation and email tools without extra plugins
- Built-in community feature is genuinely useful for cohorts
- Templates make launch time noticeably faster
- Pricier than bare-bones course hosts, especially at entry tier
- Design customization is more limited than a dedicated website builder
- Learning curve if you're new to funnels and automations
- Some advanced features are locked to higher-priced plans
Before you start the trial
Kajabi offers a free trial period for new accounts. Trial length and terms are set by Kajabi and may change — check the signup page for current details.
No. It's built as a drag-and-drop platform, so most creators can build a course and checkout page without writing code.
Subscription and cancellation terms are set directly by Kajabi. Review their current terms of service before subscribing.
No. RealVerdictNow is an independent review site. We're not owned by, operated by, or officially affiliated with Kajabi. We participate in their affiliate program and may earn a commission from qualifying signups.
Kajabi doesn't include free migration on any plan. You can move content manually, or hire help through Kajabi's Experts marketplace for a fee.
Kajabi has its own built-in payment processor with per-transaction fees that vary by plan. You can also connect your own Stripe or PayPal account, though additional processor fees may apply — check current terms before choosing.
All plans include customer support, with higher tiers generally getting faster response times and more dedicated help. Exact support levels vary by plan — see Kajabi's current plan comparison.
Course-only platforms like Teachable and Thinkific are typically cheaper but more narrowly focused. Kajabi bundles course hosting with email marketing, funnels, and payments, which suits creators who'd otherwise pay for several separate tools.
Kajabi plans are typically billed monthly or annually with no long-term contract required, though annual billing usually locks in a lower rate. Confirm current terms before subscribing.
Ready to see if Kajabi fits your business?
Start the free trial directly on Kajabi's site — no obligation, cancel anytime per their terms.
Start your free trial →